Nov 28, 20192 min read

Books that every entrepreneur woman should read.

Updated: Oct 4, 2020

⁠Books that every entrepreneur woman should read.

⁠⁠〰️The Execution Factor: The One Skill That Drives Success by Kim Perell⁠⁠

Kim Perell made headlines for her amazing transformative story of a startup entrepreneur to an internationally renowned #CEO and prominent #angelinvestor. From her modest beginnings at her kitchen table, she went from broke to multi-millionaire in just a few short years. Today, she has investments in over 70 #startups many of which have been sold to some of the largest Fortune 500 companies. Now, in The Execution Factor, she offers indispensable wisdom as she shares her personal journey and proven program for achieving success. ⁠The Execution Factor offers a straightforward approach to success by identifying 5 traits shared by people who know how to effectively accomplish their #dreams and achieve their #goals. Kim Perell is a highly successful startup #entrepreneur, executive and angel investor. She shows that the ability to achieve success isn’t entirely based on having a great idea, an advanced degree or a high IQ. ⁠ Perell believes the ability to execute is the difference between #success and #failure.⁠ ⁠

Who is that girl ?

Kim Perell (born Portland, OR) is an American business executive, speaker, author, startup mentor, and entrepreneur based in San Diego, CA.Perell was born and raised in Portland, Oregon. She attended college at Pepperdine University, graduating magna cum laude with a Bachelor of Science in Business Administration. In an interview on Fox Business News, Perell said the she follow in the path of her parents, who were both entrepreneurs, to take advantage of the digital economy and the Internet to launch her career.

Perell is best known as the Chief Executive Officer of Amobee, a subsidiary of Singtel. She is also known for her work at Xdrive, a tech startup.

At the age of 22, Perell joined Xdrive Technology. Promoted to Director of Marketing and Sales. during her first year, Perell recruited 10 million users to the company's services and generated over $9 million in advertising.

Perell later founded Frontline Direct in 2003 focused on marketing. Frontline Direct reached $3.5 million in revenue in 2005 and more than $100 million by 2010. The company's client base grew from 63 customers to 380 while personnel grew from five employees to 74.

Perell sold Frontline to Adconion Media Group, after which the two merged to form Adconion Direct located in Santa Monica, California. Perell remained as CEO after the merger, and became the first woman appointed to the board. In 2014, Adconion Direct was bought by Amobee, a subsidiary of Singtel, an Asian telecommunications company, for $235 million. Perell was named President of Amobee and later promoted to CEO in December 2016

Perell then led the acquisition of Turn, a data management company, in February 2017.

Perell is also a startup mentor for women entrepreneurs in the San Diego area.

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