Feb 17, 20232 min read

Eva Illouz's Concept of Emotional Capitalism.⁠

Updated: Feb 27, 2023

✿ Eva Illouz's Concept of Emotional Capitalism

❝ In the modern world, it is a fallacy of every individual that capitalism has led to the development of an emotional world that is dominated by bureaucratic rationality; it is surprisingly assumed that authentic relationships are at conflict with an individual’s economic behauvior. Every human believes that the private and community spheres are constantly lacking the effort to be incongruent with each other. ⁠

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However, Eva Illouz, in her book ‘the making of capitalism’ rejects these conventions. The fact that people tend to attribute true love as antagonizing to self-interest and calculation is also strongly opposed by the author in this publication. The research paper is an exploration of the alternative perspective given by the author in contrast to the common belief. ⁠⁠

The opposing views and their significance will be highlighted in the paper (Illouz, 2008).⁠

✿ Who is this ❝ #remarkablewoman ❞⁠ ?

⁠Eva Illouz (born April 30, 1961 in Fes, Morocco) is a professor of Sociology at the Hebrew University in Jerusalem and the School for Advanced Studies in the Social Sciences in Paris. She was the first woman president of Bezalel Academy of Art and Design.⁠

✿ Awards and recognition

Her book Consuming the Romantic Utopia won Honorable Mention for the Best Book Award at the American Sociological Association, 2000 (emotions section). Her book Oprah Winfrey and the Glamour of Misery won the Best Book Award, American Sociological Association, 2005 Culture Section.In 2004, Illouz received the Outstanding research award of the Hebrew University of Jerusalem. In the same year, Illouz delivered the Adorno lectures at the Institute for Social Research in Frankfurt. In 2009, the German newspaper Die Zeit chose her as one of the 12 thinkers most likely to "change the thought of tomorrow". In 2013, she received the Annaliese Meier International Award for Excellence in Research from the Alexander von Humboldt Foundation.Her book Why Love Hurts won the best book award of the Alpine Philosophy Society in France. It is also the recipient of the 2014 Sociology of Emotions Outstanding Recent Contribution Award. In 2018, Illouz received the E.M.E.T award, the highest scientific distinction in Israel. In July 2018, she was also made Chevalier de la Légion d'honneur in France. Illouz is the author of numerous books and articles that have been translated into 18 languages.